从“舶来品”转向“本土化”。在中国运营，就必须真正理解并满足中国消费者的需求。这不仅仅是配备中文服务和提供中餐，更意味着要洞察中国人的社交习惯、娱乐偏好和家庭观念，并将其融入产品设计中。
Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.
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Nature, Published online: 24 February 2026; doi:10.1038/s41586-026-10293-1
It will be the first crewed mission to the Moon since Apollo 17 landed on its surface in December 1972.